Social Media Sharables
These were created when I was contracting at the San Francisco AIDS Foundation as their Creative Services Manager. I've decided to pull a selection of some of my favorites and bring you through how the design/messaging helped increase San Francisco AIDS Foundation engagement across Facebook, Twitter, and Instagram.
Start the conversation early. Get tested. #nyhaad
Facebook Reach: 2,768
Facebook Reactions, Comments, & Shares: 96
Facebook Engagement Rate: 4%
(San Francisco AIDS Foundation average: 3%)
Twitter Impressions: 419
Twitter Engagement: 23
Twitter Engagement Rate: 5.5%
(San Francisco AIDS Foundation average: 1%)
Instagram Impressions: 572
Instagram Engagement: 38
In a recent survey, 78% of trans people reported feeling more comfortable at work and their performance improving after transitioning. But there is more work to be done. #transresistance
Twitter Impressions: 384
Twitter Engagements: 14
Twitter Engagement Rate: 3.7%
(San Francisco AIDS Foundation average: 1%)
Instagram Impressions: 657
Instagram Reach: 593
Instagram Engagement: 93
It's #nationalcomingoutday and what's more #sanfranciscoaf than coming out?! Click on the link in our bio to show off your pride.
Facebook Reach: 6,403
Facebook Reactions: 73
Facebook Shares: 18
Facebook Engagement: 4%
(San Francisco AIDS Foundation average: 3%)
Twitter Impressions: 696
Twitter Engagement: 1.4%
(San Francisco AIDS Foundation average: 1%)
Instagram Likes: 80
We say goodbye to the artist and activist who created the LGBT pride flag. š
Facebook Reach: 2,511
Facebook Reactions, Comments, & Shares: 153
Facebook Engagement Rate: 7%
(San Francisco AIDS Foundation average: 3%)
Twitter: 116 likes
Instagram Impressions: 727
Instagram Engagement: 116
Getting to zero is #SanFranciscoAF. Join us atsanfranciscoaf.org.
Facebook Reach: 34,607
Facebook Reactions: 1,564
Facebook Shares: 108
Facebook Engagement: 6%
(San Francisco AIDS Foundation average: 3%)
Twitter Impressions: 541
Twitter Engagement: 1.7%
(San Francisco AIDS Foundation average: 1%)
On the anniversary of his passing, Harvey Milk continues to inspire a generation.
Facebook Reach: 2,573
Facebook Reactions: 155
Facebook Shares: 53
Facebook Engagement: 3%
(San Francisco AIDS Foundation average: 3%)
Instagram: 64 likes
Standing up to bullying and hate is #sanfranciscoaf! Join us by clicking the link in our bio and go purple for #spiritday
Facebook Reach: 3,192
Facebook Reactions: 147
Facebook Shares: 24
Facebook Engagement: 5%
(San Francisco AIDS Foundation average: 3%)
Twitter Impressions: 244
Twitter Engagement: 3.7%
(San Francisco AIDS Foundation average: 1%)
Instagram: 87 likes
How do you identify on #nationalcomingoutday? We're #sanfranciscoaf!
Facebook Reach: 4,514
Facebook Reactions: 32
Facebook Shares: 11
Facebook Engagement: 3%
(San Francisco AIDS Foundation average: 3%)
Instagram: 68 likes
Love yourself. Get tested. Know your status. #nwghaad
Facebook Reach: 1,264
Facebook Reactions, Comments, & Shares: 52
Facebook Engagement: 5%
(San Francisco AIDS Foundation average: 3%)
Twitter Impressions: 397
Twitter Engagements: 12
Twitter Engagement Rate: 3%
(San Francisco AIDS Foundation average: 1%)
Instagram Impressions: 624
Instagram Reach: 488
Instagram Engagement: 61