CASE STUDY
Creative Soul Therapy: Building an Inclusive Brand for a New Private Practice
The Challenge
When the owner of Creative Soul Therapy set out to open their private practice, they faced the challenge of being new in a saturated mental health market. Their goal was to differentiate themselves from other therapists, attract their ideal clients, and build a brand that felt inclusive, welcoming, and creatively aligned with their mission. They wanted an identity that honored their focus on trauma-informed care and theater health consulting, while signaling to the LGBTQ+ community that their practice was a safe, supportive space.
The Solution
I partnered with Creative Soul Therapy to transform their vision into a cohesive and memorable brand identity.
Logo & Symbolism: Developed a logo centered on the poppy, a symbol of growth, resilience, and subtle queer cultural references.
Color Palette: Built a palette of calming earth tones paired with soft golds, reflecting warmth, inclusivity, and creativity.
Texture & Expression: Incorporated tactile elements like paint, canvas, and paper textures to align with the practice’s creative and theatrical focus.
Website Design: Designed and developed a website that balanced professionalism with warmth, providing clear pathways for prospective clients to learn, connect, and book sessions.
Photo Art Direction: Guided imagery choices that emphasized authenticity, community, and approachability.
Innovation with AI: Used AI-generated art prompts based on Oregon landscapes to create dynamic visuals in a sweeping, painterly style, giving the brand a modern yet artistic edge.
Outcomes Achieved
The final brand and website positioned Creative Soul Therapy as a standout practice in the Portland mental health community.
Distinct Identity: Differentiated CST from other therapy practices with a brand that highlights creativity, inclusivity, and trauma-informed care.
Client Attraction: Developed visuals that resonate with their ideal clients, especially artists, actors, and members of the LGBT community.
Consistency: Delivered a cohesive system (logo, palette, textures, photography) that built trust and credibility across all touchpoints.
Modern Presence: Website paired storytelling with clear navigation, helping a new practice feel established and professional from day one.
Scalable System: Created design elements that CST can reuse across future materials, ensuring brand consistency as the practice grows.
Design Deliverables
Logo design and visual identity system.
Custom color palette with earth tones and gold accents.
Website design & formatted resource section.
Photo and art direction for cohesive visual storytelling.
AI-generated landscape artwork as creative brand assets.
Year: 2024-2025
Client: Creative Soul Therapy
My Role: Senior Art Director
creativesoultherapy.org