CASE STUDY

Creative Soul Therapy: Building an Inclusive Brand for a New Private Practice

The Challenge
When the owner of Creative Soul Therapy set out to open their private practice, they faced the challenge of being new in a saturated mental health market. Their goal was to differentiate themselves from other therapists, attract their ideal clients, and build a brand that felt inclusive, welcoming, and creatively aligned with their mission. They wanted an identity that honored their focus on trauma-informed care and theater health consulting, while signaling to the LGBTQ+ community that their practice was a safe, supportive space.

The Solution

I partnered with Creative Soul Therapy to transform their vision into a cohesive and memorable brand identity.

• Logo & Symbolism: Developed a logo centered on the poppy, a symbol of growth, resilience, and subtle queer cultural references.

• Color Palette: Built a palette of calming earth tones paired with soft golds, reflecting warmth, inclusivity, and creativity.

• Texture & Expression: Incorporated tactile elements like paint, canvas, and paper textures to align with the practice’s creative and theatrical focus.

• Website Design: Designed and developed a website that balanced professionalism with warmth, providing clear pathways for prospective clients to learn, connect, and book sessions.

• Photo Art Direction: Guided imagery choices that emphasized authenticity, community, and approachability.

• Innovation with AI: Used AI-generated art prompts based on Oregon landscapes to create dynamic visuals in a sweeping, painterly style, giving the brand a modern yet artistic edge.

Outcomes Achieved

The final brand and website positioned Creative Soul Therapy as a standout practice in the Portland mental health community.

• Distinct Identity: Differentiated CST from other therapy practices with a brand that highlights creativity, inclusivity, and trauma-informed care.

• Client Attraction: Developed visuals that resonate with their ideal clients, especially artists, actors, and members of the LGBT community.

• Consistency: Delivered a cohesive system (logo, palette, textures, photography) that built trust and credibility across all touchpoints.

• Modern Presence: Website paired storytelling with clear navigation, helping a new practice feel established and professional from day one.

• Scalable System: Created design elements that CST can reuse across future materials, ensuring brand consistency as the practice grows.

Design Deliverables

• Logo design and visual identity system.

• Custom color palette with earth tones and gold accents.

• Website design & formatted resource section.

• Photo and art direction for cohesive visual storytelling.

• AI-generated landscape artwork as creative brand assets.

My Role: Senior Art Director
creativesoultherapy.org