Brief Encounters Series
A conceptual branding series where I invent fictitious products, explore real-world applications, and connect with teams needing freelance design support.

Art Direction  • packaging design  • brand identity  • concept development

Follow me on Linkedin to watch the series unfold in real time!

🗒️ The Brief: A Yelp-style platform where job seekers rate companies that ghost them during interviews.
💡 The Solution: An app to report who vanished, community ghost hunter pins and stickers, and transit ads exposing office ghosts.
🤔 Brand Name: Phantom
👻 Tagline: “Know who ghosts.”

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🗒️ The Brief: A lifestyle brand that sells overpriced furniture designed to spark introspection.
💡 The Solution: A MCM chair that finds its balance only when you do.
🤔 Brand Name: Chakra Haus
🧘‍♀️ Tagline: “Mid-century furniture for intention.”

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🗒️ The Brief: Extend The Mel Robbins Podcast brand with a new product: mirror wipes designed to complement
The High Five Habit book.
💡 The Solution: Mirror wipe packaging with a friendly pattern and easy instructions. Affirming tape for packages and a thank-you card that matches Mel’s tone of voice for a warm, consistent brand experience.

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🗒️ The Brief: Witty Scent Shop wants to launch a gift-able box that helps people process a breakup.
💡 The Solution: A care package filled with therapeutic items for all 5 senses. Plus, a pre-paid shipping label so you can
ship your ex’s stuff back.
🤔 Product Line: The Breakup Box
🎁 Tag: Put the F U back in Fun.

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🗒️ The Brief: This humorous company wants to launch a gift-able line for plant killers with a dark sense of humor.
Create a product that builds recognition and garners a new audience in the plant market.
💡 The Solution: Skeleton-hand plant stakes and gothic merch so the brand can find its people.
🤔 Company Name: Toxic Plant Parent
🎁 Tag: Plant Stakes that Thrive on Neglect

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