Briskman Briskman & Greenberg
Briskman Briskman & Greenberg is a personal injury firm with offices in Chicago.
The redesigned site uses custom photography to bring the attorney's front and center. Paul Greenberg and Robert Briskman are portrayed both together and in solo shots throughout the site. The site retains the firm's established logo and colors for consistency but adds new, user-friendly interactive elements that clearly explain the lawsuit process and proactively answers common concerns. The site also introduces The Briskman Guarantee - a series of client service pledges. The combination of photography, content and modern, interactive elements creates an accessible, informative site and increased conversion.
+ Logo Design
+ Web Design
⇢ Legal Standard of Excellence WebAward, September 2015
Through heat-mapping, we were able to see that slideshows have a large click through rate even if in the midst of a "dead area" of activity. We effectively used this tool to organize and address the steps to expect in a personal injury case.
During development of the site, our client came to us seeking a way to introduce what would become The Briskman Guarantee, a section of the site describing their client service pledges. The client wanted an icon, similar to a logo, that would combine their names or use their a business acronym of BBG. Through some trial and error, we were able to merge the "b" and "g," and in the end, serif the two, so it would match the typography of their logo. See it in action below.
As part of the marketing plan for this client, we provided a few infographics over various personal injury statistics in Illinois, where the firm is located. The below is just a small selection of some of the graphics I put together. These are displayed on their site and social media channels.
Credits: Work done while I was a Designer at Custom Legal Marketing, an Adviatech Company.