Social Media Sharables

These were created when I was contracting at the San Francisco AIDS Foundation as their Creative Services Manager. I've decided to pull a selection of some of my favorites and bring you through how the design/messaging helped increase San Francisco AIDS Foundation engagement across Facebook, Twitter, and Instagram. 

Start the conversation early. Get tested. #nyhaad

Facebook Reach: 2,768
Facebook Reactions, Comments, & Shares: 96
Facebook Engagement Rate: 4%
(San Francisco AIDS Foundation average: 3%)

Twitter Impressions: 419
Twitter Engagement: 23
Twitter Engagement Rate: 5.5%
(San Francisco AIDS Foundation average: 1%)

Instagram Impressions: 572
Instagram Engagement: 38

In a recent survey, 78% of trans people reported feeling more comfortable at work and their performance improving after transitioning. But there is more work to be done. #transresistance

Twitter Impressions: 384
Twitter Engagements: 14
Twitter Engagement Rate: 3.7%
(San Francisco AIDS Foundation average: 1%)

Instagram Impressions: 657
Instagram Reach: 593
Instagram Engagement: 93

It's #nationalcomingoutday and what's more #sanfranciscoaf than coming out?! Click on the link in our bio to show off your pride.

Facebook Reach: 6,403
Facebook Reactions: 73
Facebook Shares: 18
Facebook Engagement: 4%
(San Francisco AIDS Foundation average: 3%)

Twitter Impressions: 696
Twitter Engagement: 1.4%
(San Francisco AIDS Foundation average: 1%)

Instagram Likes: 80

 

We say goodbye to the artist and activist who created the LGBT pride flag. 🌈

Facebook Reach: 2,511
Facebook Reactions, Comments, & Shares: 153
Facebook Engagement Rate: 7%
(San Francisco AIDS Foundation average: 3%)

Twitter: 116 likes

Instagram Impressions: 727
Instagram Engagement: 116

Getting to zero is #SanFranciscoAF. Join us atsanfranciscoaf.org.

Facebook Reach: 34,607
Facebook Reactions: 1,564
Facebook Shares: 108
Facebook Engagement: 6%
(San Francisco AIDS Foundation average: 3%)

Twitter Impressions: 541
Twitter Engagement: 1.7%
(San Francisco AIDS Foundation average: 1%)

On the anniversary of his passing, Harvey Milk continues to inspire a generation.

Facebook Reach: 2,573
Facebook Reactions: 155
Facebook Shares: 53
Facebook Engagement: 3%
(San Francisco AIDS Foundation average: 3%)

Instagram: 64 likes

Standing up to bullying and hate is #sanfranciscoaf! Join us by clicking the link in our bio and go purple for #spiritday

Facebook Reach: 3,192
Facebook Reactions: 147
Facebook Shares: 24
Facebook Engagement: 5%
(San Francisco AIDS Foundation average: 3%)

Twitter Impressions: 244
Twitter Engagement: 3.7%
(San Francisco AIDS Foundation average: 1%)

Instagram: 87 likes

How do you identify on #nationalcomingoutday? We're #sanfranciscoaf!

Facebook Reach: 4,514
Facebook Reactions: 32
Facebook Shares: 11
Facebook Engagement: 3%
(San Francisco AIDS Foundation average: 3%)

Instagram: 68 likes

Love yourself. Get tested. Know your status. #nwghaad

Facebook Reach: 1,264
Facebook Reactions, Comments, & Shares: 52
Facebook Engagement: 5%
(San Francisco AIDS Foundation average: 3%)

Twitter Impressions: 397
Twitter Engagements: 12
Twitter Engagement Rate: 3%
(San Francisco AIDS Foundation average: 1%)

Instagram Impressions: 624
Instagram Reach: 488
Instagram Engagement: 61